Strategic Vision 2010 Draft for Board of Education Consideration Byron CUSD No. 226 May 13, 2010

Strategic Focus Area #5
Community Relations

Strategic Action #1: Create new and or enhance existing communication to improve effectiveness.

1.1   Work with Technology DLT to upgrade and improve the district website and streamline the interface.

1.2   Add a "search" feature to the website.

1.3   Add a "Question Board" to the website and establish a protocol for answering the questions.

1.4   Simplify newsletter - more topics with less detail - link to website for more in-depth information and add "Getting to Know Our Staff" column.

1.5   Submit articles to the Tempo, Life, and WIFR Hometown website on a regular basis.

1.6   Aggressively address "hot topics" and items of apparent conflict to keep the community informed (i.e. COW meetings, building facilities, curriculum).

1.7   Establish a "fact library" for all District issues and decisions located on the website - reference "fact library" in all written and published information.

1.8   Add day-to-day documents (letters home from teachers, field trip permission slips, etc.) to the website located by building and grade.

Strategic Action #2: Create unity within the school district and community.

2.1   Develop a campaign to promote "kids first."

2.2   Uphold the democratic process prior to and during voting; support majority decision after vote.

2.3   Promote and publicize Strategic Plan and validate or re-evaluate on a regular basis.

2.4   Seek opportunities to engage the community in unique or special (fun) events   (e.g. rebuilding the playground).

Strategic Action #3: Establish a means of dispersing positive, accurate, and objective information regarding the school district.

3.1   Hire a qualified public relations employee.

3.2   Create district forums to inform/educate the community on important educational changes/initiatives.

3.3   Update community with accurate information through Town Hall meetings and Community Coffees. 

3.4   Establish a Community Relations Committee to oversee public relations until a PR employee is hired.

3.5   Celebrate successes and claim victories at student, parent, staff, and administrative levels.